The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".
This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and ...
You can specify the type of files you want, for your gadget.Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book | BusinessNews Publishing. A good, fresh read, highly recommended.
