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Summary: Moments of Truth: Review and Analysis of Carlzon's Book

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 | #875478 in eBooks |  2014-11-12 |  2014-11-12 | File type: PDF

||0 of 0 people found the following review helpful.| An excellent summary about a great book|By Marcos R. Bustamante|An excellent summary about a great book; the entire book should be available as a Kindle book. An important writing, since Mr Carlzon was twenty-five years ahead in time. Thank you,

The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”.

This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of th...

You can specify the type of files you want, for your device.Summary: Moments of Truth: Review and Analysis of Carlzon's Book   |  BusinessNews Publishing. I was recommended this book by a dear friend of mine.

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