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The Art of Being Unreasonable: Lessons in Unconventional Thinking


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 | #106967 in eBooks |  2012-04-19 |  2012-04-19 | File type: PDF

||2 of 3 people found the following review helpful.| "Forget Conventional Wisdom"|By investingbythebooks|Here's the scenario: Exactly one decade into a successful, industry-transforming journey as a housebuilder of the future - in the booming housing market of the U.S. in the 1960s - the company suddenly decides to acquire a sleepy, family-owned life insurer, using up a considerable chunk of the balance sheet. Motive? To diversif|From the Inside Flap||"The reasonable man adapts himself to theworld. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man."
—George Bernard Shaw |"Reasonable" people

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons somet...

You easily download any file type for your device.The Art of Being Unreasonable: Lessons in Unconventional Thinking   |  Eli Broad. A good, fresh read, highly recommended.

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