[PDF.90gz] The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

[PDF.qz94] The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

The Brand IDEA: Managing  Nathalie Laidler-Kylander, Julia Shepard Stenzel epub
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 | #411421 in eBooks |  2013-11-08 |  2013-11-08 | File type: PDF

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||5 of 5 people found the following review helpful.| Executive directors and board members: you need to read this book|By Peter Harris|As a marketing professional venturing into the world of nonprofits for the first time, this is an invaluable resource. Laidler-Kylander introduces existing for-profit concepts, identifies differences between for-profits and nonprofits, and lays out a strong case for why and how nonprofits should|From the Inside Flap||A growing number of nonprofit organizations are exploring the wider, strategic roles that brands can play—driving broad, long-term social goals, while strengthening organizational identity, cohesion, and capacity. Laidler-Kylander and

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesio...

You easily download any file type for your device.The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity   |  Nathalie Laidler-Kylander, Julia Shepard Stenzel. Which are the reasons I like to read books. Great story by a great author.

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