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The Challenge of BRIC Multinationals (Progress in International Business Research)

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 | #3508791 in eBooks |  2016-11-23 |  2016-11-23 | File type: PDF

|| |Editors Van Tulder, Verbeke, Carneiro, and Gonzalez-Perez, present readers with a collection of academic and research perspectives on the internationalization strategies of several multinational enterprises from the BRIC (Brazil, Russia, India, China) countrie

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
2.The empirical challenge: what marks the changing position of BRIC countries in the world economy?
3.The managerial challenge: with the coming...

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