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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

Michael Blanding




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 | #1213634 in eBooks |  2011-09-06 |  2011-09-06 | File type: PDF

||0 of 0 people found the following review helpful.| Even if you are a Dr. Pepper fan, you probably should read this book|By Miller.|Some of the chapters start out or include smutty little portions which should have been part of a grocery store tabloid rather than a history of the company with the most-recognized trademark in the world. Maybe this portions belong in the story; the reader must form his/her own opinion. The book is| |"Blanding roots his tale in the birth of the advertising era, and he is particularly effective in telling the story of how Coke fought to monopolize the sale of soft drinks to school children." --Salon.com

"Like Morgan Spurlock's Super Size Me

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incr...

You can specify the type of files you want, for your device.The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink   |  Michael Blanding. Which are the reasons I like to read books. Great story by a great author.

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