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The Competitive Advantage of Emerging Market Multinationals

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 | #2437755 in eBooks |  2013-03-31 |  2013-04-26 | File type: PDF

|| |"This volume is an important and thoughtful contribution toward understanding the roots, evolution and current extent of the competitive advantages that help emerging market multinationals to become global players in the world FDI market." - Karl P. Sauvant, V

Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinationals (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory ...

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