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The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (Business Books)

Reza Soudagar




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 | #1076707 in eBooks |  2011-10-28 |  2011-10-28 | File type: PDF

||2 of 2 people found the following review helpful.| Experienced Authors, IT Slant, Strategy Focussed, Weak Process Walk through.|By Perchingtree I.|Einstein said every year "The questions are the same, the answers are different and you cannot solve a problem with the mindset that you created it". The book starts on this premise that the business problems are same i.e customers are demanding more and those who ignore this reality| |"This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of

The Customer Experience Edge helps organizations achieve a positive customer experience that earns them the competitive advantage in their industry—not just pleased customers that don’t necessarily add to the bottom line.



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