[PDF.63lt] The E-Commerce Book: About a channel that became an industry
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The E-Commerce Book: About a channel that became an industry
Alexander Graf, Holger Schneider
[PDF.vp09] The E-Commerce Book: About a channel that became an industry
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| #1620264 in eBooks | 2016-08-01 | 2016-08-01 | File type: PDF||1 of 1 people found the following review helpful.| Best industry overview out there|By Customer|First book I read that is completely e-commerce focused and gives a good market overview. It's great to read all the how-to books, but they don't tell you what a longterm oriented strategy in e-commerce should look like. This book does exactly that - how has e-commerce developed and where is it going, who are the players, how do the||Stephan Schambach, Founder of Demandware "Unique!"
This book is designed for people who want to understand e-commerce – and by "understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, th...
You can specify the type of files you want, for your device.The E-Commerce Book: About a channel that became an industry | Alexander Graf, Holger Schneider. Which are the reasons I like to read books. Great story by a great author.
