[PDF.88xa] The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
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The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
Clotaire Rapaille
[PDF.cs15] The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
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| #221639 in eBooks | 2015-09-29 | 2015-09-29 | File type: PDF||5 of 5 people found the following review helpful.| 3.5 Stars: Hard to follow how author arrives at insights|By Hannah|This was not the book I expected it to be. As a HUGE fan of The Culture Code, I was expecting more of the same, but with a broader view of the world - a discussion of how we are all becoming culturally assimilated into a common Global Code. That is not what Rapaille found, so that is not what this book is about.|||“Another great book on globalization by Dr. Clotaire Rapaille. The author combines the observation and interpretation skills of a journalist, an anthropologist and a psychoanalyst to document the rise of the new global tribe with universal values to tra
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the fu...
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