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The Global Enterprise: Entrepreneurship and Value Creation

Erdener Kaynak, Riad Ajami, Marca Marie Bear




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 | #621767 in eBooks |  2013-04-15 |  2013-04-15 | File type: PDF

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Practical insights on the role of the entrepreneur in the global business context

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic develo...

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