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The International Business Environment: challenges and changes

Ian Brooks, Jamie Weatherston, Graham Wilkinson




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 | #617345 in eBooks |  2011-01-24 |  2011-01-24 | File type: PDF

||From the Back Cover||This engaging text offers a comprehensive introduction to the international business environment. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, techn

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment th...

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