[PDF.06yb] The Internationalization of KFC (Aus der Reihe: e-fellows.net stipendiaten-wissen)
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The Internationalization of KFC (Aus der Reihe: e-fellows.net stipendiaten-wissen)
[PDF.tk70] The Internationalization of KFC (Aus der Reihe: e-fellows.net stipendiaten-wissen)
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Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Faculty of Economics), language: English, abstract: After the fast-food industry was thriving in Asia and especially in China in recent years, Latin America is considered the future growth market for American restaurant franchises (cf. Bloomberg 2012). In China, KFC already encountered a st...
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