[PDF.69qe] The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

[PDF.sc81] The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)

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 | #1445862 in eBooks |  2014-03-04 |  2014-03-04 | File type: PDF

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||9 of 9 people found the following review helpful.| A fresh look at how nonprofit branding differs, and where you need to focus in order to resonate with donors.|By Claire Axelrad|I just read it. It's awesome! A very compellingly written tome with a fresh look at how nonprofit branding differs, and where you need to focus in order to resonate with donors. Also great tips so that you don't waste your time doing stuff that won't h|From the Inside Flap||"We are rebranding." |For nonprofit organizations, that should mean something like, "We're going to improve our marketing and help people love our cause. This will improve our fundraising." |Far too often, it doesn't mean anything li

Why commercial-style branding doesn't work for nonprofits—and what does

Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a wel...

You can specify the type of files you want, for your device.The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority)   |  Jeff Brooks.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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