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The New Multinationals

Mauro F. Guillén, Esteban García-canal




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 | #3029607 in eBooks |  2011-03-01 |  2011-03-01 | File type: PDF

|| |"The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guillén and Esteban García-Canal provide fascinating insights into how these new multinationals have nonetheless man

A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirat...

You easily download any file type for your device.The New Multinationals   |  Mauro F. Guillén, Esteban García-canal.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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