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The New Role of Regional Management
B. Ambos, B. Schlegelmilch
[PDF.lb88] The New Role of Regional Management
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| #4526210 in eBooks | 2009-12-10 | 2009-12-10 | File type: PDF||About the Author|BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.|BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Acad
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
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