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The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

Frederick Errington, Deborah Gewertz, Tatsuro Fujikura




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 | #351424 in eBooks |  2013-08-02 |  2013-08-02 | File type: PDF

||5 of 5 people found the following review helpful.| Instant noodles: potential solution to world hunger?|By Jamie Li|The Noodle Narrative's three authors examine the role of instant noodles in people's lives across three very different markets: Japan - the birthplace of instant noodles, where they occupy a space of cultural obsession spawning a slew of zany flavors; the United States - where instant noodles have come to represe|From the Inside Flap|
"This magnificent book follows the invention, production, and consumption of the ever-popular instant ramen noodles around the world. Here we have ethnography at its best- the authors present a wonderfully appealing topic while also add

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where inst...

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