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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand (Business Books)

Ilana Edelstein




[PDF.sw77] The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand (Business Books)

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 | #888901 in eBooks |  2013-05-03 |  2013-05-03 | File type: PDF

||1 of 1 people found the following review helpful.| I couldn't put it down!|By Dewayne Adamson|I stumbled up this book while searching my Kindle for something new to read one night last week. Being a huge Tequila fan and self proclaimed expert :), I decided to give it a try. This book falls in between a Biography, a Thriller and a Lesson on some of the pitfalls and triumphs of starting a business from scratch. Ilana Edelstein ce|.com |
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The Patrón Way Photos

Martin and I Chilling: Martin and Ilana Edelstein chilling at home on the Marina Peninsula Beach.| View larger

The never-before-told story of Patrón Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly...

You can specify the type of files you want, for your gadget.The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand (Business Books)   |  Ilana Edelstein. Which are the reasons I like to read books. Great story by a great author.

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