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The Power of One: Gaining Business Value from Personalization Technologies

Nirmal Pal & Arvind Rangaswamy




[PDF.pb90] The Power of One: Gaining Business Value from Personalization Technologies

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 | #1849666 in eBooks |  2006-07-06 |  2006-07-06 | File type: PDF

||6 of 6 people found the following review helpful.| Best book so far on personalization|By Peter Leerskov|Having May 2004 finalised my Graduate Diploma in E-business with a thesis on Online Personalization, I'm happy to say that this book was one of my key sources.

There are very few well-founded books on personalization. This one includes a number of interesting articles on very different angles on personalization (b|About the Author|Nirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at Pennsylvania State University and former Director, IBM Global Services Consulting Group. He is the co-editor of the award-winning Pushing the Digital

Corporate giants and world-renowned academic institutions combined work on value delivery through personalized products and services, addressing every component of "customerization."



You easily download any file type for your gadget.The Power of One: Gaining Business Value from Personalization Technologies   |  Nirmal Pal & Arvind Rangaswamy. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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