[PDF.03gf] The Regional Multinationals: MNEs and 'Global' Strategic Management

The Regional Multinationals: MNEs and 'Global' Strategic Management

[PDF.cb92] The Regional Multinationals: MNEs and 'Global' Strategic Management

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 | #3941912 in eBooks |  2005-01-03 |  2005-01-03 | File type: PDF

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||1 of 1 people found the following review helpful.| A solid one star book from some academic ivory tower|By Jackal|Sadly I didn't like this book. I do accept the author's conclusion that most large firms are regional rather than global. Here are some problems with the book:
1. The chapters feel empty of content. The tone of the book is that other academics get it wrong (and that the authors are much smarter and get it right| |"Alan Rugman has unequivocably shown that most multinational enterprises operate at a regional rather than global level. Less hype and more accuracy regarding globalization can't be a bad thing." Paul W. Beamish, Director, Asian Management Institute, Ivey B

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the wo...

You easily download any file type for your device.The Regional Multinationals: MNEs and 'Global' Strategic Management   |  Alan M. Rugman. I was recommended this book by a dear friend of mine.

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