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The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

B. Simpfendorfer




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 | #1413936 in eBooks |  2014-06-27 |  2014-06-27 | File type: PDF

||1 of 1 people found the following review helpful.| Major trends in the World's most dynamic area|By Renaud ANJORAN|This book explores the region’s growing commercial opportunities and complexities. It deals with “the East”, a wide area starting in Egypt and ending in China. The author, an former economist who has set up a consultancy in Hong Kong, tells numerous examples and anecdotes.
The book is well wr| ||'Simpfendorfer gives his topic a thorough treatment. His insights give an impressive oversight into key trends shaping the region a combination of anecdotes, personal travel tales, and a lot of statistics in a book that is easy to read' -Financial Times beyon

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.



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