[PDF.64ra] The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
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The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
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[PDF.tw26] The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
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| 2015-06-19 | 2015-06-19 | File type: PDF||||‘Recent developments have created an unprecedented climate of ethnic, religious, and cultural changes on a global scale. This situation provides new and exciting opportunities. But, the question for academics and businesses, of course, is how be
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges pres...
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