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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

Erdener Kaynak




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 |  2014-05-01 |  2014-05-01 | File type: PDF

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If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets,...

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