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Tourism and Hospitality Marketing: A Global Perspective

Simon Hudson




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 | #2699130 in eBooks |  2008-02-18 |  2014-05-05 | File type: PDF

||0 of 1 people found the following review helpful.| Textbook|By Gale P. Beckwith|great service, textbook arrived two days earlier than expected and was in excellent condition.
Would buy from this vendor again!!|About the Author||Dr. Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel, and enlightening audiences on every kind of travel research from winter sports to film tourism. He has wri



With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.



Chapters are packed with pedagogical features that will help readers consolidate their learning, ...

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