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Unternehmenserfolg in den USA: Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps (German Edition)

Ralf Drews, Melissa Lamson




[PDF.nm38] Unternehmenserfolg in den USA: Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps (German Edition)

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 | #3140238 in eBooks |  2013-11-04 |  2013-11-04 | File type: PDF

|| ||Selbst während der Wirtschaftskrise und politischen Diskrepanzen bleibt die USA größter Absatzmarkt für europäische Unternehmen. In „Unternehmenserfolg in den USA" geben uns Herr Drews und Frau Lamson auf provokante Art Einb

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern – zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.

In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit europäischen Go-to-Market-Str...

You easily download any file type for your gadget.Unternehmenserfolg in den USA: Strategie, Markteintritt, Kultur - die größten Fehler, die besten Praxistipps (German Edition)   |  Ralf Drews, Melissa Lamson. A good, fresh read, highly recommended.

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