[PDF.87ro] Winning At Retail: Developing a Sustained Model for Retail Success

Winning At Retail: Developing a Sustained Model for Retail Success

[PDF.lp04] Winning At Retail: Developing a Sustained Model for Retail Success

Winning At Retail: Developing  Willard N. Ander, Neil Z. Stern epub
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 | #1325058 in eBooks |  2007-05-11 |  2007-05-11 | File type: PDF

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||1 of 2 people found the following review helpful.| A good place to start|By Christopher Parsons|The EST model for retail is an over-simplified version of a very big idea - that as a retailer, you have to hold a position in your customers' mind. Being the EST is a very important part of that (This book ignores the equally important aspect of chosing a niche, identifying your target market, etc).

I really enjoyed this|From the Inside Flap|The business of retail is getting tougher every year. Consumers have more choice than ever and are far more selective about where they shop. With more retailers and more stores chasing an aging and discerning customer, it’s no wonder t

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you."
-Jim Rand, Senior Vice Presid...

You easily download any file type for your gadget.Winning At Retail: Developing a Sustained Model for Retail Success   |  Willard N. Ander, Neil Z. Stern. Just read it with an open mind because none of us really know.

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