[PDF.51pv] Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler, Milton Kotler
[PDF.rc72] Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
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| #146369 in eBooks | 2014-08-06 | 2014-08-06 | File type: PDF||0 of 0 people found the following review helpful.| Must-Read for Businesspeople (and Mayors)|By Hermawan Kartajaya|I am very impressed with this book’s message that a nation’s cities are more critical in globalizing the nation than the nation itself. Too many nations think that globalizing the nation is done under the nation’s leadership. The cities are simply to administer local affairs. The Kotlers’|From the Inside Flap||Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global ur
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.
City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain w...
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