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Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)

Joachim Schwass, Anne-Catrin Glemser




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 | #2159152 in eBooks |  2016-08-18 |  2016-08-18 | File type: PDF

||From the Back Cover||Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growi

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.



This comprehensive and important study explores how family identity has the powe...

You can specify the type of files you want, for your gadget.Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)   |  Joachim Schwass, Anne-Catrin Glemser. Just read it with an open mind because none of us really know.

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