[PDF.79hf] Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research)

Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research)

[PDF.oj49] Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research)

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 |  2014-12-15 |  2014-12-15 | File type: PDF

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||About the Author|Anne-Sophie Bacouel, International School of Saint-Germain-en-Laye, France Amit Arora, Savannah State University, USA. Anshu S. Arora, Savannah State University, USA. April C. Harris, Senior Healthcare Consultant, UCSD and Lucille Packard Childr

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical app...

You easily download any file type for your gadget.Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research)   |  From Palgrave Pivot. I was recommended this book by a dear friend of mine.

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