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Beyond the Low Cost Business: Rethinking the Business Model

Josep Francesc Valls Giménez




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 | #3488842 in eBooks |  2013-01-31 |  2013-01-31 | File type: PDF

||About the Author|JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.



You easily download any file type for your gadget.Beyond the Low Cost Business: Rethinking the Business Model   |  Josep Francesc Valls Giménez. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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