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Candy-coated Marketing

Sheena Horgan




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 | #2611250 in eBooks |  2012-09-21 |  2012-09-21 | File type: PDF

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This eBook is the embodiment of a conviction that:


•Ethical marketing is good for business;


•Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and


•By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.


Candy-coated Marketi...

You easily download any file type for your device.Candy-coated Marketing   |  Sheena Horgan. I was recommended this book by a dear friend of mine.

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