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Counter Strategies im globalen Wettbewerb (German Edition)

Olaf Plötner




[PDF.fx58] Counter Strategies im globalen Wettbewerb (German Edition)

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 | #4561578 in eBooks |  2012-05-27 |  2012-05-27 | File type: PDF

|| ||"Ein gut zu lesender Schlachtplan für Vorstände ebenso wie für Führungskräfte der zweiten und dritten Ebene." Harvard Business manager, Oktober 2012|From the Back Cover||Die Wettbewerbssituation

Die Wettbewerbssituation etablierter Technologieunternehmen verändert sich mit neuen Kunden und Wettbewerben aus den Schwellen- und Entwicklungsländern rasant. Anders als gewohnt, verlangen die neuen Käufer über technisch perfekte Produkte hinaus preiswerte Alternativen. Der Autor diskutiert neue Strategien, mit denen sich Technologieunternehmen erfolgreich behaupten können und liefert Vorschläge für die Umsetzung bei der Produkt- und P...

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