[PDF.75en] Space Race: An Inside View of the Future of Communications Planning

Space Race: An Inside View of the Future of Communications Planning

[PDF.oq44] Space Race: An Inside View of the Future of Communications Planning

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 | #232881 in eBooks |  2010-01-15 |  2010-01-15 | File type: PDF

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||0 of 0 people found the following review helpful.| A riveting look at the fragmented advertising and marketing landscape|By pete|Loved the vision and straight forward point of view without puffery or jargon. This book validates a great deal of my thinking. A must read for advertising and communications professionals.|0 of 0 people found the following review helpful.| Five Stars|By Maks| |“...the only book published by a practitioner to address the issue of who will take the lead in the new communications planning world.." (Admap, February 2007) |"This volume is a great read and challenges our current planning ideas". (Bran

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomor...

You can specify the type of files you want, for your device.Space Race: An Inside View of the Future of Communications Planning   |  Jim Taylor. A good, fresh read, highly recommended.

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