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Die Suche nach neuen international vermarktbaren Einzelhandelsformaten in Auslandsmärkten. Vorgehensweise, Beispiele, Vermarktung: Internationalisierung im Einzelhandel (German Edition)

Thorsten Breitkopf




[PDF.xo71] Die Suche nach neuen international vermarktbaren Einzelhandelsformaten in Auslandsmärkten. Vorgehensweise, Beispiele, Vermarktung: Internationalisierung im Einzelhandel (German Edition)

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 | #4364061 in eBooks |  2008-02-15 |  2008-02-15 | File type: PDF

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Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Philipps-Universität Marburg, 20 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: 1. Deutsche Einzelhandelsformate – ein Exportschlager?
1.1 Einführung
Der Hard-Discounter1 Aldi genießt bei den Deutschen offenbar mehr Vertrauen als der Papst.2 Bei einer Umfrage von TNS Infratest antworteten au...

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