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Innovation in India: The Future of Offshoring

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 | #3255018 in eBooks |  2012-11-16 |  2012-11-16 | File type: PDF

||About the Author|K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India RAJAT GERA is Associate Professor of Mar

Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?



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