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Emerging Markets: Strategies for Competing in the Global Value Chain

Robert Grosse




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 | #1930519 in eBooks |  2015-11-03 |  2015-11-03 | File type: PDF

||About the Author|Robert Grosse is Emeritus Professor at Thunderbird School of Global Management and Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He h

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions a...

You can specify the type of files you want, for your gadget.Emerging Markets: Strategies for Competing in the Global Value Chain   |  Robert Grosse. A good, fresh read, highly recommended.

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