[PDF.96bg] Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
Ivna Reic
[PDF.ob81] Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
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| 2016-09-19 | 2016-09-19 | File type: PDF|||"With academics' and practitioners' attention being increasingly focussed on the actual marketing of events, the publication of this book is a timely and comprehensive contribution to this vitally important topic. Ivna Reic takes readers beyond the tra
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by e...
You can specify the type of files you want, for your gadget.Events Marketing Management: A consumer perspective (War and International Politics in South Asia) | Ivna Reic. I was recommended this book by a dear friend of mine.
