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Global Brands & Culture: Transformations towards a globally unified culture of consumption

Stefan Geissel




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 | #3725743 in eBooks |  2010-10-22 |  2010-10-22 | File type: PDF

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Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leuphana Universität Lüneburg (Marketing und Technologie), course: Intercultural Communications, language: English, abstract: Selling the same product across the globe has always been challenging. People are different in different parts of the world. Individuals within a culture used to have a common mindset. W...

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