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| #1847128 in eBooks | 2012-03-29 | 2012-03-29 | File type: PDF||0 of 0 people found the following review helpful.| Decent Textbook in British English|By Maria J. Fahlsing|Textbooks without vocabulary banks at the end of each chapter are not very useful when studying for exams! Also, the vocabulary terms are not highlighted or otherwise set apart in the chapters. Perhaps this is typical textbook format in the UK, but to Americans, it seems odd. So, I've had to adjust my entire strategy fo||from previous edition: "Best on the market. Global Marketing has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics."
--Dr Catherine McGuinn, Institute
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of g...
You easily download any file type for your gadget.Global Marketing Management | Kiefer Lee, Steve Carter. I was recommended this book by a dear friend of mine.
