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Globalisation and standardised products

Fatma Torun




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 | #4244262 in eBooks |  2005-01-04 |  2005-01-04 | File type: PDF

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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: gut, University of East London, 22 entries in the bibliography, language: English, abstract: The products, services, and brands of transnational companies of mainly North American origin are flooding almost every part of the world. The so-called “McDonaldisation” transforms different national economies into one gl...

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