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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (International Marketing and Management Research)

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 |  2013-07-26 |  2013-07-26 | File type: PDF

||About the Author|Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Bur

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.
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