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International Celebrity Endorsement in the case of l'Oréal

Sabrina Hoffstädte




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 | #4461435 in eBooks |  2007-03-21 |  2007-03-21 | File type: PDF

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Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Northumbria University, 32 entries in the bibliography, language: English, abstract: L´ORÈAL considers whether it should endorse its skin care products in the international markets and strengthen its international brands by using a celebrity. They further need advice regarding a standardised or adapted “product offering” an...

You can specify the type of files you want, for your device.International Celebrity Endorsement in the case of l'Oréal   |  Sabrina Hoffstädte.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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