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Internationales Marketing im Unternehmen zwischen Standardisierung und Differenzierung (German Edition)

Jasmin Eglinski




[PDF.fe89] Internationales Marketing im Unternehmen zwischen Standardisierung und Differenzierung (German Edition)

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 | #4267746 in eBooks |  2004-02-02 |  2004-02-02 | File type: PDF

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Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Bochum (-), Veranstaltung: Außenwirtschaft, 11 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Angesichts stagnierender und gesättigter Inlandsmärkte und einem zunehmenden internationalen Wettbewerbsdruck setzen sich seit geraumer Zeit Wissenschaft und Praxis verstärkt mit der Frage auseinand...

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