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Korean Business Etiquette: The Cultural Values and Attitudes that Make Up the Korean Business Personality

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 | #401487 in eBooks |  2011-06-14 |  2011-06-14 | File type: PDF

||4 of 4 people found the following review helpful.| Very useful and analytical; Somewhat outdated|By Jaewoo Kim|For those who are want to understand the nuisances of the Korean business culture, this book provides great insights and tips. I wish there was a summary chapter which outlines all the little mistakes that non-Koreans can make in Korea. Overall, the book contains plenty of useful advice but they are dispersed everywher| |"This book is a must–read for professionals seeking to do business in Korea, or with Koreans." —POP CLUB blog

"Should be mandatory reading for all foreign CEOs in Korea…" —Joe Day, Vice President, EU Chamber

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world.

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