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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

Roman Boutellier, Oliver Gassmann, Maximilian von Zedtwitz




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 | #3331861 in eBooks |  2008-03-12 |  2008-03-12 | File type: PDF

||3 of 3 people found the following review helpful.| Excellent book!|By M. Karg|'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book| |"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, tran

If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of t...

You easily download any file type for your device.Managing Global Innovation: Uncovering the Secrets of Future Competitiveness   |  Roman Boutellier, Oliver Gassmann, Maximilian von Zedtwitz. I really enjoyed this book and have already told so many people about it!

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