[PDF.27by] Marketing Management and Strategy: An African Casebook
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Marketing Management and Strategy: An African Casebook
George Tesar
[PDF.um65] Marketing Management and Strategy: An African Casebook
Marketing Management and Strategy: George Tesar epub Marketing Management and Strategy: George Tesar pdf download Marketing Management and Strategy: George Tesar pdf file Marketing Management and Strategy: George Tesar audiobook Marketing Management and Strategy: George Tesar book review Marketing Management and Strategy: George Tesar summary
| #2625634 in eBooks | 2013-02-11 | 2013-02-11 | File type: PDF||||'This book is an important contribution for teaching marketing to undergraduate and graduate students in emerging market context. The underlying pedagogical frameworks and cases are carefully crafted to draw on the tremendous expertise of educators an
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.
By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing ...
You can specify the type of files you want, for your device.Marketing Management and Strategy: An African Casebook | George Tesar. A good, fresh read, highly recommended.
