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Marketing Management and Strategy: An African Casebook

George Tesar




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 | #2625634 in eBooks |  2013-02-11 |  2013-02-11 | File type: PDF

|| ||'This book is an important contribution for teaching marketing to undergraduate and graduate students in emerging market context. The underlying pedagogical frameworks and cases are carefully crafted to draw on the tremendous expertise of educators an

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.


By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing ...

You can specify the type of files you want, for your device.Marketing Management and Strategy: An African Casebook   |  George Tesar. A good, fresh read, highly recommended.

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