[PDF.18hn] Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing

Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing

[PDF.wu30] Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing

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 | #4500326 in eBooks |  2012-11-27 |  2012-11-27 | File type: PDF

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||From the Inside Flap|This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia...

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