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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

Patricia Rich, Dana S. Hines, Rosie Siemer




[PDF.jv98] Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)

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 | #1616535 in eBooks |  2015-12-03 |  2015-12-03 | File type: PDF

||0 of 0 people found the following review helpful.| Great Book!|By MiamiBeach2010|Book was better than I expected. Covered information in a way someone new to the industry could use in a practical way.| |"This book on membership management is a "go-to" reference guide on all aspects of best practices in membership marketing. I recommend it for anyone at any stage of their membership career!"


Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.


You easily download any file type for your gadget.Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)   |  Patricia Rich, Dana S. Hines, Rosie Siemer. I really enjoyed this book and have already told so many people about it!

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