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Nation Branding: Concepts, Issues, Practice

Keith Dinnie




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 | #1936445 in eBooks |  2015-08-27 |  2015-08-27 | File type: PDF

|| ||‘I strongly recommend this book as essential reading for academic researchers, students and practitioners in the broad fields of place branding and marketing. It is written in a readable style based on state-of-the-art theory frameworks by one o

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment.


This new edition has been compre...

You easily download any file type for your device.Nation Branding: Concepts, Issues, Practice   |  Keith Dinnie. Which are the reasons I like to read books. Great story by a great author.

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