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Sport as a Business: International, Professional and Commercial Aspects

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 | #3142035 in eBooks |  2011-05-17 |  2011-05-17 | File type: PDF

||About the Author|HARALD DOLLES is visiting professor in International Business at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He received his doctorate in international business/strategic management from the University Erla

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization



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